Wakasta, a youth marketer group consisting of university students run by Asatu DK Co., Ltd., interviews 11 active university students from 550 universities in Kansai, including Kyoto University, Kansai University, Ryukoku University, and Kinki University. implementation.The "Kansai 11 University Encyclopedia" that summarizes the survey results has been released on the website.

 Asatsu-DK established the youth marketer group "ADK Youth Studio (commonly known as Wakasta)" in 2012, which consists of selected university student members. From the perspective that "young people know the young people best", the young people themselves carry out marketing activities to analyze the young people, grasp the real image of the modern young people, and the members themselves make product development and proposals to companies. Is going.

 The "Kansai 11 University Encyclopedia" released this time is aimed at 11 active university students with the aim of clarifying the student image of the 550 major universities in Kansai by the members of "Kansai Wakasta" consisting of university students in Kansai. A summary of the results of the survey conducted. In "Kansai 11 University Picture Book", the image ranking based on the survey results is posted.For example, Kwansei Gakuin University, which has the highest average value of the three items of elegance, boss, and fashion, is ranked first in "Kansai's most gentleman university." The first place in "Kansai's most interesting university" was Kyoto University, where the graduation ceremony was talked about as interesting.In addition, there are various image items such as "Paripi = Party Peapo", "Subculture", "Dad", and "Students", and the best 1 and the worst 3 are listed respectively.

 In addition, we will introduce the image models and catchphrases of each university created by the members of "Kansai Wakasta" with reference to the results of the questionnaire and the opinions of university students.Osaka University's image of "seriousness" overtook Kyoto University and ranked first among 11 universities, so the catchphrase is "every day, day by day. A genius university student of effort."The catchphrase of Kyoto University was "a genius university student who was allowed to be strange" because the kanji for Kyoto University that I heard from the students of Kyoto University was "strange".The "Kansai 1 University Encyclopedia" compiled with free ideas unique to students is available on the "Kansai Wakasta" website.

: [Kansai Wakasta] Kansai 11 University Picture Book

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