A meeting of experts from the Ministry of Economy, Trade and Industry has put together a proposal to move the place of sports activities for the junior generation from school to the community and to develop a community sports club as a service industry.In Europe, regional sports clubs with a history of around 100 years have become an organization responsible for regional sports activities from top sports (professionals, business groups, universities, etc.), and it is necessary to have a perspective of a larger sports industry. ..
According to the Ministry of Economy, Trade and Industry, sports for the junior generation in Japan have been supported by school club activities, but due to the overwork of teachers and the decrease in students due to the declining birthrate, club activities can no longer be carried out only at school sites. ..
The Council of Experts emphasized that in order to overcome this situation, it is necessary to shift the sports environment of the junior generation from school club activities to the community.
Local sports clubs are considered to be the recipients, and the recommendations should be positioned as a service industry in the sports fund circulation created by the sale of videos and tickets for top sports, and the development of fitness and healthcare products. I am proposing.
In Europe, regional sports clubs such as Bavarian Munich in Germany and AC Milan in Italy not only run top teams of professional soccer, but also become a service industry responsible for the spread of regional sports and minor competitions for the junior generation.In Japan as well, the J-League of soccer, which started in the 1990s, is aiming for that direction.
