American fashion brand Gap is new from a fashion perspective with the name "DENIM FRIDAY" with the aim of creating a comfortable working environment that respects individual values ​​and maximizes all talents. We are proposing a way of working.This time, as part of this, Shiseido Co., Ltd. and Zenken Headquarters Co., Ltd., which are promoting the casualization of office fashion, conducted a comparative verification of the effects on brain waves when wearing casual wear and formal wear in the office.It was supervised by Associate Professor Mitsukura.

　As a result of the experiment, the average value of the brain waves before entering the meeting showed that both men and women had a higher degree of "interest" and a lower degree of "stress" in the surroundings and environment before the meeting when wearing casual wear. rice field.It is said that an ice break is effective before a meeting where stress is easily felt, especially when entering a meeting where ideas are given, and wearing casual wear relaxes oneself and increases interest and interest in attendees. We can read the possibility that an ice break will occur naturally.Regarding the brain waves during the meeting, there was not much difference depending on the type of wear, and it was found that the same performance as when wearing formal wear was obtained when wearing casual wear.

　Summarizing the impressions after the EEG measurement, 72.2% of the respondents strongly felt the benefits of casual wear in terms of activating discussions and facilitating communication, and overall, casual wear was better. ..

　Associate Professor Yasue Mitsukura, who supervised the meeting, said, "A breakthrough result that revealed from the aspect of brain waves that casual wear does not reduce the performance of the meeting and is particularly effective for ice breaks before the meeting." It is very significant to be able to demonstrate this from the aspect of EEG analysis. "