The Department of Commerce and Trade, Faculty of Commerce, Chuo University will change its name to "Department of International Marketing" from April 2022.In the background, the focus has shifted from "commercial studies" to "marketing" in terms of both theory and practice, the need for an international perspective in corporate marketing activities is increasing, and the importance of trade in the world economy. It may be increasing.
Until now, the Department of Commerce and Trade has enhanced and expanded the curriculum from an international perspective not only in trade-related subjects but also in marketing-related subjects. The name of the department will be changed to "Department of Marketing and International Trade".Enrollment capacity is 2022 (no change from the Department of Commerce and Trade).
In the "International Marketing Department", with the international activities of companies in mind, through specialized subjects related to marketing, distribution, consumer behavior, trade, etc., and lectures on trade business practice, knowledge and problem-solving abilities required by the international community will be acquired. to wear.Furthermore, as a practice of learning, you can also try research and research in seminars and internships abroad.
The curriculum develops education centered on the two pillars of "marketing" and "international trade" on various issues related to "transactions".In marketing, you will learn cutting-edge marketing from the four perspectives of "service," "social," "digital," and "global," based on the basics of distribution and marketing management.In the international trade system, not only the perspective of micro-international business in which companies cross national borders, but also the perspective of macro-analysis such as trade policies and international trade rules are cultivated.
After graduating from the department, the career paths are assumed to be industries such as "trading companies," "manufacturers," "retail / wholesale," "service companies," and "platform companies."In addition, as business, "marketing strategy planning / execution" "marketing research" "web marketing" "marketing / data analysis" "new product development" "brand development / management" "distribution channel construction" "sales / sales" "International trade practice," "mass advertising and Internet advertising," "sales promotion planning, production, and operation" are expected.
Reference: [Chuo University] Faculty of Commerce, Department of International Marketing
