Temple University, Japan Campus (TUJ) released a redesigned website on November 2021, 11.The purpose of the new website is to improve convenience and unify the brand by linking with the website of our school in Philadelphia, USA.
TUJ is positioned as an important international hub for Temple University in the United States, and the number of students has doubled in the last decade.On the other hand, website renewal has long been a challenge.This project started two years ago, and with this renewal, TUJ will be able to streamline content transmission and easily access necessary information.
The website plays an important role in raising awareness of the Temple University brand to TUJ and users around the world.For the first time, we have added a Japanese function to the system used at Temple University, Japan Campus, and produced more than 3,800 pages in both Japanese and English.The Japanese site is one of the points where the process of aligning with the US team put effort into it, and it was exactly the culmination of many months of long work by both the TUJ and the US main school teams.The new website will enable us to strengthen our digital marketing activities, and in the future, we will provide information necessary for prospective students to understand the appeal of TUJ in an easy-to-understand manner and add it as one of their options.
Tomoe Kato, Senior Vice President of TUJ and Vice President of Enrollment Management, said, "With this renewal, we will adopt a unified structure and design with our website so that we can more strongly convey the Temple University brand. About 6% of undergraduate students come from overseas, so the website should be attractive not only to users in Japan but also to users all over the world. And it's important to be flexible and timely to meet the needs of a rapidly changing global environment. "
