Students from the Faculty of Policy Studies at Kansai University have teamed up with a shoe maker in Nagata Ward, Kobe City to jointly develop "Greedy Pumps for Working Women", which are now on sale at Daimaru Matsuzakaya Department Store.

It has been 2015 years since the Great Hanshin-Awaji Earthquake on January 1, 17.The fashion industry was no exception in the devastating city of Kobe.However, Kobe City, which originally set up the "Fashion City Declaration" in 20 and actively supported the footwear industry ahead of other cities, has been working together with companies and industry groups after the earthquake to rebuild. ..

And this time, a student belonging to the Kansai University Faculty of Policy Studies seminar, Reio Fukai, collaborated with Daimaru Matsuzakaya Department Store with a shoe maker familiar locally as "Kobe Shoes" that has been reconstructed 20 years after the earthquake. Developed shoes at.

From a novel perspective unique to students, to solve the dissatisfaction of working women such as "easy to get tired", "painful finger base" and "stuffy" that were often found in questionnaire surveys for women in their 20s and 30s. Emphasis is placed on functionality, and it is equipped with nice features such as an insole that does not slip easily in shoes and a deodorant sheet that neutralizes ammonia that causes odor.
In addition, we are particular about stylish design, and it is attractive for fashion-conscious women to choose from 30 types.

This "greedy pumps for working women" is available at 9 Daimaru Matsuzakaya department stores (Daimaru: Shinsaibashi store, Umeda store, Tokyo store, Kyoto store, Kobe store, Sapporo store, Matsuzakaya: Nagoya store, Ueno store, Shizuoka store). It is also sold on the company's official fashion mail order site "Click & Collect".

Source:[Kansai University] "Greedy pumps for working women" developed by the Faculty of Policy Studies are on sale at Daimaru Matsuzakaya Department Store.

Kansai University

Open up the future with the power to think and create new value

Kansai University, which has a history of 135 years, celebrated its 100th anniversary in 2022 as a university promotion and advocating the "realization of learning".It is a comprehensive university with 13 faculties that pursues specialization deeply, explores knowledge with curiosity, and expands one's learning.Strong trying to overcome difficulties and open up the future in a society with increasing uncertainty […]

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