Professor Takashi Maeno, who is involved in research on happiness at Keio University Graduate School of System Design and Management, and m-gram Co., Ltd., which developed a personality diagnosis service based on statistics, are the "Solo Activity Men's Research Project" of Hakuhodo Co., Ltd. We have started a project to collaborate on the theme of "Connecting Bocchi (Connecting Singles)".

 In the "Solo Activity Men's Research Project", we have been conducting research activities for single and single men who enjoy a free and independent lifestyle and marketing for companies.However, due to the rise in the unmarried rate and divorce rate and the increase in the number of elderly singles, in 2035, the number of singles will be 5% of the population and the number of single-person households will be less than 4%. Expanded to all singles, including men and women and elderly singles due to divorce or bereavement.Along with that, the name was changed to "Solomon (single person) LABO".

 Because "Solomon LABO" is a solo society, "connection with people" outside the traditional family and workplace is important, and I think that it will affect the happiness of individuals, so I analyze the inner consciousness of each individual.It is said that it will seek and realize the creation of a mechanism and place to "connect by thinking" such as consciousness and values, and research the ideal way of relationships that are not socially isolated even if they are "botchi".

 This collaborative project aims to solve such problems with technology, and conducts compatibility matching analysis research based on individual inner consciousness in collaboration with m-gram laboratory, which holds personality diagnosis data of about 400 million people. do.

 In the future, we plan to not only match singles, but also research jobs and things (books, movies, hobbies, etc.) that lead to the happiness of singles.In parallel, seminars, workshops, and hands-on events will be held in collaboration with the three parties to explore the possibility of "connection and happiness between singles" including the use of AI in the future.

Keio University

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