The "University Brand Image Survey (2017-2018)" surveys the "university brand power" of a total of 9 national universities, public universities, and private universities in nine regions nationwide. "University brand power" is a comprehensive question of 457 items such as "general image", "image of university organization", "image of students", etc. for each university, and the results are comprehensively referred to as "university brand power". What was evaluated.

　The top three university brand powers in the Tokyo metropolitan area (for 120 schools) are the University of Tokyo, which scored 3 points.Keio University (1 points) was second, followed by Waseda University (88.6 points). Compared to 2-82.4, Tokyo Gakugei University ranked first with 3 points, Nishogakusha University with 81.0 points, and Teikyo University with 2016 points.

　The top three university brand powers in the Kinki edition (for 66 schools) are Kyoto University, which scored 3 points, Osaka University (1 points), and Doshisha University (93.3 points). Continued.

　The top university brands in the four regions of East Japan (4 in Hokkaido, 13 in Tohoku, 38 in Kita-Kanto, and 19 in Koshinetsu) are Hokkaido University (22 points) in the Hokkaido area and Tohoku University (76.6 points) in the Tohoku area. The northern Kanto area was Tsukuba University (90.1 points), and the Koshinetsu area was Shinshu University (81.9 points).

　The top university brands in the Hokuriku / Tokai edition (for 65 schools) are Kanazawa University (66.0 points) in the Hokuriku area and Nagoya University (95.0 points) in the Tokai area.The top of the China / Shikoku edition (59 schools) is Hiroshima University (84.2 points) in the China area, the Tokushima University (61.7 points) in the Shikoku area, and the top of the Kyushu / Okinawa / Yamaguchi edition (55 schools) is Kyushu University. It was (93.9 points).

　In many items, the top schools with brand power overlap with the top of each image, but among them, the one that won the first place in the item "It is the season that is attracting attention now" is the public in Hokkaido. Future University of Hakodate, Suwa Tokyo University of Science in Koshinetsu.At Future University-Hakodate, faculty members and students are prominent in the fields of artificial intelligence and IT.It can be said that Suwa University of Science is drawing attention toward publicization from 2018.

　In addition, when the images of 49 items were reclassified into six, Fukushima University in the Tohoku region and Ibaraki University in the northern Kanto region ranked first in terms of "community contribution", overtaking the top of the university brand power.In both cases, it is probable that efforts to address regional issues led to the evaluation.

Reference: [Nikkei BP Consulting Co., Ltd.] The top brand power in each region is Hokkaido University, Tohoku University, University of Tsukuba, Shinshu University.