From December 2017, 12, Yokohama City University started the "Kokoromachi Project" at Yokohama City University Hospital to help patients spend their waiting time happily and positively.
At Yokohama City University, we have been developing measures to improve lifestyles, such as "alert pants" that incorporate a mechanism that changes color based on the metabolic syndrome standard value and "health stairs" that induce exercise to climb stairs. , Developing "Advertising Medicine Project *" that leads to health promotion while having fun.This "Kokoromachi Project" will be implemented as a collaboration project with the Tokyo Designplex Research Institute as part of this.
Long and boring waiting time in the hospital for the patient.The purpose is to change such waiting time into "positive time" that encourages patients, "fun time" that passes in a blink of an eye, and "heart town time" that can be looked forward to. In addition, we will carry out 5 projects by space, graphic and WEB design in cooperation with young creators.
Specifically, "Kokoromachia", which displays art photographs on the back of chairs in the waiting room, "Kokoromachi Tree", which creates a Christmas tree with stickers and messages with patients participating, and interior decoration with the image of a forest. In addition to planning a "Kokoromachi Lounge" that aims for a more relaxing effect, a map-style pamphlet "Kokoromachi Map" for the purpose of introducing the project, and a dedicated website that sends out information linked to the "Kokoromachi Map". Produce "Kokoromachi Web".
In the future, we will conduct a questionnaire and verify how effective this "Kokoromachi Project" is in reducing the mental burden on patients.
* Advertising medicine project is a study of methods to naturally motivate healthy behavior while incorporating advertising perspectives such as art, design, and copywriting into communication methods in medicine, and the citizens will develop serious illness in the future. A new attempt to prevent the problem and extend healthy life expectancy. Since 2014, Hama City University's faculty community contribution activity support project.
