Saitama Institute of Technology and the local Fukaya shopping district association, where the campus is located, signed a partnership agreement in December 2021 and are jointly conducting fact-finding surveys and sales promotion activities.As part of this, we launched the project "Sunlight Beverage Fukaya Shopping Street Federation Cheering Team" to support the anime "Lehman's Club", which is set in Fukaya City.

 "Lehman's Club" depicts the daily life of an office worker who plays an active part in the badminton team at Sunlight Beverage, as well as the lives of sports players. scenery appears. From January 2022, 1, it was broadcast on TV Asahi's 29 nationwide network "NUMAnimation" frame, BS Asahi, and CS TV Asahi channel. As of November, it can be viewed on each streaming site.

 The support project, together with the Federation of Shopping Streets, is carried out mainly by students belonging to the Hiroyuki Motoyoshi Laboratory of the Department of Information Society, Faculty of Humanities and Social Sciences, Saitama Institute of Technology.Their first activity was the Fukaya City Industrial Festival held on November 11th and 5th. The uniforms worn by the main characters were specially produced and worn with the cooperation of related organizations for the event.A special booth was set up and a spot sale was held for the soft drink "Negi Ginger" (sold by Fukaya Bussan Kanko Co., Ltd.), which appeared in the work and was actually commercialized, and sold out the limited 6 bottles.In addition, the salad (Budleyman Salad), which triggered the birth of “Negi Ginger” in the work, is now on sale at TAIKEIDO NEO Garden Café in Fukaya City.

 In the future, in order to make Badriman Salad, which can be enjoyed with a good combination of green onions and apples, a new specialty dish of the Fukaya shopping district, restaurants in the shopping district will add arrangements for each store, and will be reviewed by the Federation of Shopping Districts. We plan to sell it as an original salad under the permission of the related organizations.In addition to working on stamp rallies and Lehman's Club original goods at each store in the shopping district, we will also plan an event at the "Fukaya Negi Festival" to be held at the end of January 2023.

Reference: [Saitama Institute of Technology] Information Society Department Management Planning Laboratory (Motoyoshi Laboratory) supports the TV animation "Lehman's Club" 

Saitama Institute of Technology

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