Waseda University Data Science Research Institute and Macromill, Inc. announced that they will start joint research aimed at promoting utilization in the fields of statistics and marketing by using consumer purchasing data and awareness data provided by Macromill, Inc.
Waseda University Data Science Research Institute, with Masayuki Goto, a professor of the Faculty of Science and Engineering, Waseda University, as the director of the research institute, was established in October 2015 to conduct research on promoting the use of data related to management decisions and marketing. to hold.In addition, Macromill, Inc., headquartered in Konan, Minato-ku, develops marketing services such as market research using the Internet, overseas market research targeting consumers around the world, research planning and design, tabulation, and analysis services. It's a company.
The theme of the research that both parties will jointly start is "higher-order use of non-aggregated data in statistics and marketing.""Development of teaching materials related to data science", "Theory and empirical research of mathematical statistics / machine learning", "Modeling of consumer behavior" based on consumer purchasing trend data and attitude survey data owned by Macromill We will start research on four pillars, such as "empirical research" and "research on data utilization for decision support in marketing practice".In some research, Macromill analysts and researchers will also participate, and by utilizing their specialized knowledge, we aim to expand the possibilities of utilization and further increase the value of the service.