The "University Brand Image Survey" divides 456 universities nationwide into nine regions: Hokkaido, Tohoku, North Kanto, Tokyo Metropolitan Area, Koshinetsu, Hokuriku / Tokai, Kinki, Chugoku / Shikoku, Kyushu / Okinawa / Yamaguchi. A survey of awareness and image. In addition to "contribution to local industry" and "enrichment of research facilities", 9 items such as "language ability" and "high communication ability" of students are examined for the brand image of universities and students, and the university brand The force (deviation value) was calculated and ranked.

　The number one university brand in each region is Hokkaido University (Hokkaido), Tohoku University (Tohoku), Tsukuba University (North Kanto), Tokyo University (Metropolitan area), Shinshu University (Koshinetsu), Kanazawa University (Hokuriku), Nagoya University. (Tokai), Kyoto University (Kinki), Hiroshima University (China), Matsuyama University (Shikoku), Kyushu University (Kyushu / Okinawa / Yamaguchi).

　According to a survey of 120 schools in the Tokyo metropolitan area, the top three university brand powers are the University of Tokyo, Keio University, and Waseda University.In terms of the rate of increase from the previous time, the first place was Yokohama National University, which increased by 3 points, and the second place was the University of Tokyo and Tsuda College, which increased by 1 points.

　In addition, the top of the universities that are "currently attracting attention and in season" is Nihon University. The continuous coverage of topics related to the American football club from May 2018 boosted attention at once.

　Yokohama National University is the top university with a strong image of "community contribution". In July 2018, we signed an "Agreement on Promotion of Industry-Academia Collaboration Agreement" with Keihin Electric Express Railway Co., Ltd. to build a new transportation system.In addition, the "Urban Innovation Academy / Research Institute" was newly established in 7, and the "Urban Science Faculty" was newly established in April 2011. It is expected that the connection between the two will become stronger and stronger.

Reference: [Nikkei BP Consulting Co., Ltd.] The top three university brand powers are the University of Tokyo, Keio University, and Waseda University. The universities that are "attention now" are Nihon University, and the "community contribution" factor is Yokohama National University.