According to Recruit Research Institute, the survey was conducted online in April targeting approximately 4 third-year high school students nationwide. Of the 3 valid responses received, 20 were people hoping to go to university, and these were tallied.

　When considering where to go to school, the most important factors were "I think I'll enjoy student life" at 1%, "It'll be advantageous for finding a job" at 43.3%, and "I think I'll be able to grow" at 2%. Following that were "good transportation access" at 42.2%, "I'll be able to study my specialized field in depth" at 3%, and "The school's atmosphere suits me" at 37.2%.

　For liberal arts students, "I think I'll enjoy student life" came in first, while for science students, "It's advantageous for finding a job" was the most common, followed by "I can study a specialized field in depth" in second place, with opinions focused on finding a job and career after graduation standing out. Looking at the results by gender, the most common answer for male students was "It's advantageous for finding a job," while the most common answer for female students was "I think I'll enjoy student life."

　Hiroshi Kobayashi, director of Recruit University Research Institute, commented, "This survey is the first since the COVID-5 pandemic caused a shift to Category XNUMX, and it was conducted at a time when students have started attending campus for classes and extracurricular activities. We assume that high school students responded with the assumption that they would be living a student life on campus."

reference:[Recruit Shingaku Soken] "2024 University Brand Power Survey" surveys high school students' "universities they want to apply to" - Items that high school students consider when deciding where to go to university - (PDF)