StudySapuri Career, a career information media provided by Recruit Co., Ltd., conducted a survey on "Christmas presents" among high school student editors from the StudySapuri editorial department and official LINE subscribers.
Since 2022, StudySapuri Shinro has been conducting a survey on the impact of economic conditions such as prices and exchange rates on Christmas presents. (Number of valid responses: 697 high school students nationwide, 310 men and women with high school-aged children)
In 2024, the total number of people who answered "majorly affected" (18.3%) and "majorly affected" (39.6%) increased by 2023 points compared to 19.7 (majorly affected 31.9%, somewhat affected 6.3%). This is thought to be a result of people being somewhat accustomed to rising prices in 2023, but being keenly aware that prices will be even tougher in 2024. On the other hand, when asked about the increase or decrease in their overall Christmas budget among those who answered "majorly affected" or "majorly affected," 78.1% answered "no change." This suggests that people are trying to make do by managing their finances while sticking to the same amount as before.
When parents were asked "Until when do you give Christmas presents to your child?" the top answer was "Until the third year of high school" at 1%, with high school graduation being a milestone. In second place was "Until age 3, becoming an adult" at 22.9%, showing that parents are also aware of the lowered age of adulthood from April 2. In addition, when asked how much high school students actually received as presents in 18, the average was "19.0 yen", down from the 2022 level. While the overall Christmas budget remains unchanged, it may be that gift spending is being squeezed due to rising prices of food and other items.
Over 6% of high school students answered YES to the question, "Do you think the world's economy will affect your Christmas presents?" They seemed to be conscious of the financial difficulties of their households, with comments such as, "Prices are rising, so I don't think I can ask for anything too expensive," "The gap between wage increases and price increases is so large that prices are too high to even think about buying presents," and "When the economy is bad, the economy doesn't get going, and when parents have empty wallets, there isn't much money left for children..."
On the other hand, when asked "Do you think that your efforts and good attitude will have a positive impact on Christmas presents and how you spend Christmas?", more than half (51.2%) answered YES. While they calmly recognize the adult circumstances, they also don't forget to have small expectations for Christmas. This result highlights the unique behavior of the high school generation.
