Hiroshima Prefecture, Hiroshima Tourism Federation, Mitsui Fudosan, and the Graduate School of Project Design (headquarters: Minato-ku, Tokyo) have launched a new project to revitalize Hiroshima Prefecture through new tourism development. The project is being promoted mainly by Hiroshima Prefecture, with funding provided by Mitsui Fudosan's corporate version of hometown tax donations. Researchers who are selected through public recruitment will put together a business plan, and the aim is to realize the project with an all-Hiroshima system.
According to the Advanced Education Organization, which operates the Graduate School of Business Design, the name of the project is "Aiming to be one of the top 10 tourist prefectures in the world and top 3 in Japan! Business Design Project Research." During the nine-month period, researchers selected from a public application process will develop new tourist routes using Hiroshima Airport (Mihara City, Hiroshima Prefecture) and put together a business plan to revitalize Hiroshima Prefecture.
The Hiroshima Prefectural Tourism Federation promotes human resource development in the tourism sector and regional revitalization. Mitsui Fudosan has been involved in the operation of Hiroshima Airport since 2021, but this time it will make a corporate hometown tax donation to Hiroshima Prefecture to support regional revitalization.
The Graduate School of Business Design will provide programs that will support the project from coming up with ideas that will form the basis of the business, to formulating a concept and creating a plan to realize it. In addition, Hiroshima International Airport Corporation, which operates Hiroshima Airport, will cooperate in promoting the project.
The launch of the project was announced at the Hiroshima Prefectural Office, attended by Governor Hidehiko Yuzaki and others. Recruitment of researchers will begin soon.
