Okinawa SV Co., Ltd., Nestle Japan Co., Ltd., Ryukyu University, and Nago City, Okinawa Prefecture, where Naohiro Takahara, a former Japanese national football team, serves as the representative director, will collaborate to aim for the first large-scale domestic coffee cultivation in Okinawa. "Okinawa Coffee Project" is started.

 In recent years, Okinawa Prefecture has problems in the primary industry such as the aging of agricultural workers, the shortage of successors, and abandoned cultivated land.Therefore, Okinawa SV Co., Ltd. and Nestle Japan Co., Ltd. started the "Okinawa Coffee Project" to cultivate domestic coffee beans based in Okinawa by utilizing abandoned cultivated land in Okinawa Prefecture, and problems in the primary industry of Okinawa Prefecture. I decided to aim for a solution.In addition to making coffee beans and coffee products a specialty of Okinawa Prefecture, it is also possible to foster new industries through the cultivation of coffee beans, such as developing a coffee plantation with a soccer field as a new tourism resource in the future. want to be.

 The project started with an initiative to transplant coffee saplings sown and cultivated in 2017 to agricultural land in Nago City, Okinawa Prefecture on April 2019, 4.After transplanting the seedlings to the farmland, coffee beans will be harvested after a growing period of several years.Okinawa SV players and related persons who operate a sports club centered on soccer based in Okinawa Prefecture are engaged in agricultural work related to the cultivation of coffee beans.Nestlé will support coffee cultivation by Okinawa SV by providing coffee seedlings suitable for coffee cultivation in Okinawa and providing technical support necessary for coffee cultivation.Ryukyu University, which is familiar with the climate and soil of Okinawa Prefecture, will provide the know-how and information necessary for coffee cultivation from an agricultural point of view.

 In the future, aiming for full-scale coffee cultivation in Okinawa Prefecture, we plan to continue sowing and transplanting seedlings while also considering cooperation with local residents and farmers.Currently, we are recruiting 100 owners of the seedlings to be transplanted to agricultural land this term using crowdfunding.The funds raised will be used as financial resources necessary for growing coffee in the future.The owners of the saplings will be presented with Okinawa SV original design "Nescafe Gold Blend Barista" as a reward.

Reference: [Nestlé Japan Co., Ltd.] Aiming to cultivate large-scale domestic coffee beans for the first time in Okinawa Industry-academia-government collaboration "Okinawa Coffee Project" Okinawa SV led by Naohiro Takahara, a former Japanese national football team, and Nestlé started in collaboration

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