Shiseido Japan Co., Ltd. held a seminar for male college students using its men's skin care brand "uno".Shiseido has been holding seminars for companies specializing in men's skin care since April 2018.This time, it was planned for university students who will become "Beauty Genesman" in the future, and 4 people from Hitotsubashi University and 22 people from Osaka University participated.
In this seminar, we will provide opportunities to easily interact with working people from the first year of university, and with the cooperation of Enrition Co., Ltd., we will hold lectures and skin care training at the company's "Knowledge Cafe".An active college student appealed to juniors about the importance of hair and skin care, taking as an example the failure of grooming that tends to occur at the university debut.
After the training, participants said, "I learned that skin affects people's impressions and understood the importance of skin care" (Osaka University), "I do skin care every day to create a clean impression." "I want to make it a habit" (Hitotsubashi University), "There are few opportunities for men to learn about skin care. I'm glad I was able to know the correct care method" (Osaka University), and "Just apply BB cream." I was surprised that I was able to easily cover the bears. I want to make a good impression by using it not only for daily use but also for job hunting activities and dating. ”(Hitotsubashi University),“ Skin care not only for the skin but also for the skin. The expression naturally brightens. Because I was more confident than usual, I wanted to take a picture and upload it to SNS. ”(Hitotsubashi University).