NEO MARKETING Co., Ltd., which provides comprehensive marketing support with students who have taken "e-business & marketing" at Rikkyo University, is conducting a survey to quickly grasp trends in the world.This time, we announced the results of an Internet research survey on the theme of "advertising influence."969 valid responses.
The subjects of the survey are men and women who commute to work or school in one of the three prefectures and use trains at least one day a week and at least two routes.The theme of this survey, "The influence of advertising in everyday life," was set by a third-year student in the Faculty of Business Administration at Rikkyo University.The reason for setting it is that the "station", which is used by a wide range of people every day, is one of the best places to set up advertisements for the masses, as the recording function of TV is becoming more widespread and the number of people watching commercials is decreasing. It is said that it was because he thought it might be one.
According to the survey, "How to spend while waiting for the train on the home" was topped by "Operating a mobile phone (71.3%)", followed by "Viewing advertisements seen from the home (45.3%)". , "Listen to music (32.4%)". More than 4% of people in all age groups said that they would see advertisements that can be seen from home.
When asked "How much do you see each advertisement when you usually commute to work or school?", The most common answer was "I see it every time" at 29.8% for "In-train signage advertisement (video advertisement)". It turned out that about 3% of people watch it every time they ride.
On the other hand, most of the respondents who answered "I don't see it at all" were "digital signage advertisements in station premises (24.9%)" and "strap advertisements (20.6%)".
"About video advertisements that you usually see when you commute to work or school" are "impressive (18.4%)", "interesting (17.3%)", and "understand the characteristics of the product (16.7%)". It was a high percentage.Regarding "impression of advertisements on SNS that I usually use", "persistent (33.8%)" was the most common, "lie (16.1%)" and "not memorable (12.5%)". "Continued.
Regarding the survey results, the student said, "At first, while advertisements focused on specific users such as SNS became popular, I thought that station advertisements and commercials would decline in the future.However, looking at the results of this survey, advertisements that are full of everyday life, such as the lack of influence of digital signage, the high influence of video advertisements, and the positive image that is different from SNS, are used as advertisements. I felt there was a way. It seems that he felt the possibility of advertising.