Students from Kinki University and Teikyo University will take on the challenge of developing a market for Earth Corporation's "Gokiburi Hoi Hoi" in Ho Chi Minh City, Vietnam from August 2019th to September 8nd, 26.After returning to Japan, he will present to the president of Earth Pharmaceutical the marketing strategy that the students have come up with.
Kinki University and Teikyo University signed an agreement on a joint career education program in 2018.We jointly hold an overseas internship in Vietnam every year. In fiscal 2019, 13 students from Kinki University and 12 students from Teikyo University participated, and a total of 25 people participated in the mission of expanding the market share of "Gokiburi Hoi Hoi" in Vietnam with Earth Pharmaceutical Co., Ltd.'s long-selling products. bottom.
At the site, students from Kinki University and Teikyo University form a mixture of six groups.In collaboration with students from Ho Chi Minh City Technical Normal University, we conducted market inspections and questionnaire surveys to formulate a marketing strategy in Vietnam.After returning to Japan, on September 6, 2019, a joint post-training was held at Kinki University, and based on the research results in Vietnam, the students thought about marketing strategies. Present directly to (from Kinki University).
