In the regular course "Project Practice 3D" of the Faculty of Service Creation, under the guidance of Lecturer Toshihiro Nakamura, planning from the viewpoint of "Service Creation" backed by social needs and marketing, collaborative activities by teams, etc. I am learning about finding and solving problems in situations.The development of this original bag was aimed at demonstrating practical ability to create new services.

　For the first time, Chiba Lotte Marines Co., Ltd. and JOGV-FM Co., Ltd., official supporters of the Faculty of Service Creation, participated in product development.Similarly, Samantha Thavasa Japan Limited, an official supporter company with a proven track record of cooperation, has created two types of triple collaboration bags.

　Targeting the core fans of Marines, "Chiba University of Commerce x Samantha Vega x Chiba Lotte Marines" is based on the concept of making fans happy and becoming more fond of the team.Students also came up with a monotone striped pattern that makes you feel like Marines. At the "Chiba University of Commerce Special Match Day" held on September 9, students produced the official game of the team, presented bags to the players at the first pitch ceremony, and promoted at the event booth.

　"Chiba University of Commerce x Samantha Vega x Bay FM" is Samantha Vega and students who are overwhelmingly popular among women in their teens and 10s for acquiring young listeners and raising awareness among young people. Cooperate.Students created multiple design proposals based on blue, which is the image color of Bay FM, and the design was finalized by reflecting the answers to the on-campus questionnaire.We aim to solve the problems of JOGV by mixing it with posters posted on campus and information dissemination using student SNS.

reference:[Chiba University of Commerce] Students develop triple collaboration products with companies (PDF)