Macromill, Inc. will hold the final presentation tournament of "Marketing Strategy Planning Contest EDGE 2019" for college and graduate students on November 11, 13.Aoyama Gakuin University, Shizuoka University, Juntendo University, Showa Women's University, Seijo University, and Meiji University won the championship in each category.
EDGE is a real business issue presented by all six companies, Asahi Breweries, Ltd., ANA (All Japan Air Transport Co., Ltd.), Kagome Co., Ltd., Seven & i Holdings, Inc., Mixy Co., Ltd., and Unilever Japan Co., Ltd. In contrast, a contest in which participating students propose solutions by utilizing actual data held by each company, consumer awareness survey data held by Macromill, and purchase history data.
At the final presentation tournament, 215 teams selected by document screening from the 18 teams that had entries gave a 20-minute presentation in front of the judges of the sponsoring companies and decided the winning team of each company.Aoyama Gakuin University, Shizuoka University, Juntendo University, Showa Women's University, Seijo University, and Meiji University won the championship.
The winner of the business issue "Think about effective measures and products as Seven Premium to promote ethical consumption of young people!" Presented by Seven & i Holdings Co., Ltd. was "Mb.children, Showa Women's University." The habit and circulation of ethical consumption. "Regarding this proposal, Seiichiro Ishibashi, Managing Executive Officer of the Group Product Strategy Headquarters, who was in charge of the examination, said, "We were able to imagine the mother and child who came to the store together with the target setting of parent and child, and the presenters themselves. I appreciated the fact that I was able to convey the desire to convey it in the words of "I would like to hear the proposals of these three teams from the product manager of Seven Premium and bring them closer to realization. It was a very exciting and moving proposal." Commented.
Winning teams in each category and name of measures
・ Asahi Breweries, Ltd .: Seijo University "Chat AR" -Creation of a new home-drinking culture using AR technology-
・ ANA Division: Meiji University "IKANAI ??-Operation to increase" squid "! Youth secretary community app-"
・ Kagome Co., Ltd. Division: Juntendo University "Kagome cultivates Ikumen"
・ Seven & i Holdings Co., Ltd .: Showa Women's University "Ethical Consumption Habits and Circulation"
・ Mixi Co., Ltd .: Shizuoka University "Proposal of game apps based on communication type analysis"
・ Unilever Japan Division: Aoyama Gakuin University "Proposal of product planning that makes young people (university students) who do not have the opportunity to spend time at home want to brew black tea as a healing switch"
