At Kaetsu University, President Yukitada Inoue took office in February 2020. A number of lectures and systems will be newly established under the concept of "Kaetsu University, which makes the world interesting." From April 2, two new lectures will be introduced: Flame Management Theory and e-Sports Marketing.

 Kaetsu University was born in 1903 (Meiji 36) as Japan's first women's commercial school, a private women's commercial school.We have supported the success of women for more than 100 years through practical education and accounting education, such as producing the first female certified accountants and many professional accountants (certified accountants, tax accountants). It will be a co-educated four-year university from 2001, and will celebrate its 4th anniversary in 2020.

 "Flaming Management Theory", which will be offered from April 2020, is a lecture on the theme of "Burning on the Internet".Learn from the perspective of business administration what the ideal form of management should be, such as corporate philosophy, customer service, and improvement of business model, and the problems and social structure behind the event.The newly established "e-sports marketing" is a lecture focusing on the business of the entertainment field, whose market is expanding rapidly in recent years.The Japanese e-sports market is smaller than the rest of the world and is expected to expand in the future.It can be said that this is an area where customers can see unprecedented customer behavior, such as not only users playing but also watching games and watching videos.

 New President Yukitada Inoue commented on this new initiative at Kaetsu University, saying, "The ideas and action power of the younger generation today has different growth potential and potential from our generation. Kaetsu University's education is to create a place that can be utilized in various situations in society. It is the mission of Kaetsu University to think through management what is necessary for the future development of society and the growth of companies and people. We will promote the concept. "

reference:[Kaetsu University] Flame management theory and e-sports marketing appear in lectures!In addition, a student public relations department has been established!Kaetsu University is a new university that will change with the appointment of the new president. "Kaetsu University to study interesting things in the world" will start on April 2020, 4! (PDF)

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