Kyoto University and Toppan Printing Co., Ltd., a major printing company, have developed the "Art Innovation Framework," a thinking method that creates new ideas in the field of business by creating a framework for artists' thinking paths.Toppan Printing has conducted training utilizing this framework four times in total, and employees have submitted about 4 business plans.
According to Kyoto University, the framework was supervised by Professor Naoko Tosa of the Graduate School of Comprehensive Survival, Kyoto University.Based on the thoughts of artists when they create works, the process was divided into five stages: discovery, research, development, creation, and meaning, and applied to the field of business.The purpose is to find entirely new value.
In May 2019, Kyoto University and Toppan Printing established the "Toppan Printing Art Innovation Industry-Academia Collaborative Course" at the Kyoto University Graduate School of Survival Studies, and have been conducting joint research on the creation of new value.The framework was born from that.
Toppan Printing will hold a one-night, two-day training using the framework from 1, receive a lecture by Professor Tosa, visit museums, temples, living national treasure bases, etc. in Kyoto city, and share the ideas obtained there. I'm having a discussion.
Kyoto University and Toppan Printing will consider selling the framework as a human resources development program to the outside and promote the commercialization of ideas.
