Nikkei BP Consulting Co., Ltd. has compiled the results of the "University Brand Image Survey (9-455)", which asked about the awareness and image of 2015 universities in 2016 regions nationwide, for each region, and published the survey report in 2015. Published on November 11th. The University of Tokyo ranked first in the university brand power of the [Metropolitan area].
This is the 9th year of the "University Brand Image Survey".An internet survey aimed at calculating the "university brand power" of a total of 455 major universities nationwide (excluding medical colleges, physical education colleges, junior colleges, etc.), [Eastern Japan] [Metropolitan area] [Hokuriku / Tokai] ] [Kinki edition] [China / Shikoku edition] [Kyushu / Okinawa / Yamaguchi edition] The results are summarized for each region.The survey period is from July 2015th to August 7th, 29.The respondents were employed persons (business persons) residing in each region, parents with children of junior high school and above, and education-related workers. We measured 8 items such as "contribution to local industry", "enrichment of research facilities", "language ability" and "high communication ability" of students, and calculated the university brand power (deviation value).
The number of valid responses for [Metropolitan area] is 6,630.As a result of a survey of "university brands" at 120 major universities in the Tokyo metropolitan area, the University of Tokyo (1 points) was ranked first, Keio University (90.0 points) was ranked second, and Waseda University (2 points) was ranked third. )was. The university with the highest rate of increase compared to the results in 87.2 was Meiji University (up 3 points). It ranked first in four items, such as "being familiar" and "focusing on public relations activities," and was ranked sixth, up from the previous 82.9th.The rate of increase is second at the University of Tokyo (2014 points) and third at Hosei University (1 points).
* The "University Brand Image Survey 2015-2016" report is sold only to university personnel and educational institutions.
Source: [Nikkei BP Consulting] The University of Tokyo revives as the top university brand power, 2nd place Keio University, 3rd place Waseda University