Tokyo Kasei Gakuin University (Chiyoda-ku, Tokyo) The Department of Contemporary Home Economics has held a fashion color exercise "Starbucks Coffee Store Fashion Color Coordination" for second-year students as an initiative for corporate collaboration.The students worked on the design and production of in-store ornaments that were supposed to be actually used at the Iidabashi Sakura Terrace store.

 In this exercise, an interim presentation was held on December 2015, 12. Eleven students presented the design, concept, intended use, target audience, etc. of the work.Mr. Matsuzaki Lighting, a visiting professor at the university, who is a corporate collaboration coordinator with Starbucks Coffee Japan Co., Ltd. (Shinagawa-ku, Tokyo), commented on the announcement.We gave advice from various perspectives, such as whether it fits the company's corporate philosophy, how it is used in actual stores, and the difference between design and implementation.

 A work review meeting will be held on January 2016, 1 as the final presentation.The students presented their works such as the cushions they made, and three people in charge of the store development headquarters (store design department / concept team) commented from the company.
The person in charge of the company said that the quality of the product is high as a product that reminds us of the story, such as the points that the students' works were made with attention to detail, the design according to the store research, and the ingenuity according to the customer's usage scene. evaluation.On the other hand, it is important to give advice from a professional point of view, such as how to use the logo, to the students, and that what is important for design is not only the quality of the work, but also the presentation that can convey it firmly to the other party. explained.

 The students who participated in the exercise said, "It was very difficult to think about the design assuming that it would actually be placed in the store, but it was very difficult to think about it, but I felt a sense of accomplishment when it was completed. It was a very good experience because there are few opportunities for Starbucks to comment on the work I thought of. "

Tokyo Kasei Gakuin University

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