Takafumi Sakata, a student majoring in marketing and product planning at the Faculty of Policy Studies, Chukyo University, received a request from Gogo Co., Ltd., a paint maker that is taking on the challenge of manufacturing by utilizing intellectual property. I planned it.The company has a patent for "Zero Clear," a paint that can be used to remove dirt with just water, and it is a B to B company that has already been used in the drums of Tokyo subway stations and washing machines of major home appliance makers.
Sakata Zemi students who received a request "Can we plan B to C products using the technology of a company that has made B to B our main business?" Thinked about 3,139 ideas for B to C products using zero clear. Among them, we proposed a camp plate as a product that can make the most of the company's technology.The newly developed "Earth Gear" (trademark acquired) has the feature that campers who visit the camp can "wash the used dishes without polluting the environment", and 320% of the questionnaires targeting 83 people The answers are "I definitely want to use it" and "I want to use it".
In order to expand the sales channel of this product to be released in November 2020, the students of Sakata Zemi are currently taking all possible measures against infection with the new coronavirus, and together with the employees of Gogo Co., Ltd., major mass retailers and camping goods stores. I accompany the business to.In addition, a special Instagram has been set up to carry out promotional activities.
reference:Chukyo University Faculty of Policy Management Takafumi Sakata Seminar
