CCC Marketing of Culture Convenience Club (CCC) Group, which develops marketing solution business, is an industry-academia collaboration that utilizes T-point data with the laboratory of Associate Professor Shin Fujio of Kanazawa University College of Science and Technology. Started a joint research project.
According to CCC Marketing Holdings, the joint research is powered by CCC marketing, which has data on 7,000 million T members, and Fujio Laboratory, which uses knowledge in various fields such as big data, statistics, and medicine to carry out research on interdisciplinary fusion. In combination, formulate local disaster prevention measures, transportation plans, and tourism promotion measures.
The feature of T point data is that it can capture the actual movement of urban residents whose changes are accelerating in real time, and can also be compared in chronological order. In September, we conducted a survey of dynamic changes associated with the epidemic of the new coronavirus targeting T members living in 9 cities and 4 towns in the Kanazawa metropolitan area, demonstrating the effectiveness of the data.
The project will also utilize the co-creation community site where more than 2.7 consumers participate as planners in solving corporate and administrative issues, and solicit ideas for tourism and disaster prevention.
Associate Professor Fujio announced that "T point data has not only travel information but also information on new aspects of purchasing. I would like to make use of this to formulate regional transportation plans."
