Tokoha University (Shizuoka City, Shizuoka Prefecture) announced that it will start a project to develop "modern-style local food rooted in Shizuoka's food culture" in collaboration with Akindo Sushiro Co., Ltd. (Suita City, Osaka Prefecture).By cooperating with the company, which has "create a store that pleases the region" as one of its corporate philosophies, and the university, which has campuses in all areas of the eastern, central, and western parts of the prefecture, it is tailored to the characteristics of each region. Aim to develop new products.
With the launch of the project, the university has launched the "Tokoha University Cross-Campus Project Team" that crosses the three campuses of Shizuoka, Hamamatsu, and Fuji.In each area of the prefecture, students' ideas are incorporated into the characteristic "local food" that has been created at the time of condolences such as celebrations such as new construction and marriage, festivals, funerals and ceremonies, and "new local food". It is said that it will challenge the development of.In addition, the purpose is to contribute to regional revitalization by allowing students to experience the actual product development process in a company, acquire knowledge of marketing and product design, and widely disseminate Shizuoka's food culture both inside and outside the country. It is supposed to be.
Future activities are scheduled to be held on May 2015, 5 at the university's Shizuoka campus, with student research reports on local food culture and discussions between students and company employees.After that, on May 10, at the Sushiro headquarters, students sampled a menu plan devised by the company's product development department for the development of new products.In response to this, students will present their thoughts on new products to President Koichi Mizutome in June, and a tasting party for products for sale will be held in July.