A proposal by a student of the Takafumi Sakata Seminar, Faculty of Policy Studies, Chukyo University was adopted for the product "Dragon's Water Natural Water" released by Chunichi Dragons in collaboration with Bourbon.By printing a QR code on the product package and reading the code, you can get Dragons information as soon as possible.
This sales promotion method was undertaken by Sakata Seminar for about half a year as part of active learning (practical lectures) in marketing through industry-academia collaboration, and the students devised an approach to young people through in-depth preliminary research and discussions.As a way to attract more customers from the Chunichi Dragons, we have put together a proposal to put a QR code alongside the team mascot Doala in the product package.Scanning the code will link to the Chunichi Dragons homepage, resulting in an increase in the number of views on the Chunichi Dragons homepage.
The students of the Sakata seminar said, "(When I was disliked about using the QR code) I tried to convey the feelings of young people, and based on the grounds of surveys and questionnaires for young people, I continued to convey the feelings that I can understand because I am young. "I learned that the content of the proposal is important to deepen it through realization, but it also has to do with the strength of my feelings," he said.
In such active learning conducted at seminars, by encouraging people to think and act on their own and collaborating widely in collaboration with society to develop independence, the sense of the younger generation is utilized and human resources development is carried out. Also contributes to.
Dragons water Natural water is 100 yen (excluding tax).It can be purchased at mass retailers, drug stores, retail stores, shops in the Chubu region, as well as at the Bourbon online shop.
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