According to a questionnaire survey by Kyodo Public Relations, an independent public relations company, more than 45% of university public relations are worried about disseminating information in Corona.More than 70% recognize that the importance of crisis management public relations has “increased”.
The survey was conducted in November targeting university spokespersons nationwide, and the responses from 11 schools and 102 people were collected.According to the report, 105 people, or 45.7%, answered that they were "anxious" about disseminating information to media such as newspapers and television due to Corona. 48 people, 35.2%, said they were "not worried", and many spokespersons were worried about disseminating information to the outside world.
The top interviews received from newspapers and television were 58.1% for online classes, followed by 56.2% for corona measures.It became clear that media coverage was also concentrated on corona relations.
Regarding the most important media for university public relations in the future, 66.7 people, or 68% of the total, answered that they were online media.Newspapers and television accounted for 12.7 people at 13%, showing results that strongly reflected the youth's departure from newspapers and television.20.6 people, 21%, mentioned their own SNS (social networking service) such as Facebook.
Regarding the importance of crisis management public relations, 71.8% of 74 respondents answered that it was "increased in importance". 23.3 people, 24%, answered that they would not change, and it seems that a spokesperson is aware of the need for crisis management due to the prolonged corona illness.
