NTT DoCoMo, Hitotsubashi University, and Ritsumeikan University will start a demonstration experiment of information distribution that encourages people's behavior change to eliminate congestion and congestion from February 2021, 2.This is a project commissioned by the Ministry of the Environment, and as the first step, we will conduct a questionnaire survey of people in the metropolitan area to see if there is any change in behavior due to information distribution.
According to NTT DoCoMo, the outsourced business is the Ministry of the Environment's "FY2020 Voluntary Measures Promotion Project for Homes, etc. by Information Distribution (Nudge) that Promotes Low-Carbon Behavior Change."Nudge has the meaning of "poking with elbows" and "pushing gently" in English, and in behavioral economics it refers to an approach that encourages people to take desirable actions.
Nudge is cost-effective and is attracting worldwide attention, but since the effect varies from person to person, it is necessary to deliver information modified according to individual attributes, hobbies and tastes when designing nudge. ..
In this demonstration experiment, NTT DoCoMo and Hitotsubashi University will distribute information by Nudge, and analyze the causal relationship between the two by collating the behavioral changes and attributes, hobbies and preferences of the distribution target person. NTT DoCoMo and Ritsumeikan University will consider a method for evaluating the impact on traffic when the subject acts to eliminate congestion and congestion on a simulator.
