The Ikeda Laboratory in the field of media and social psychology at Doshisha University and Dentsu Communication Institute, an in-house organization of the Dentsu Group, have conducted the World Values ​​Survey (WVS) targeting a total of more than 100 countries and regions. The World Values ​​Survey) was independently subjected to an international comparative analysis (cooperation: Dentsu Macromill Insight Co., Ltd.).

 The World Values ​​Survey asks individuals about their values, and the scope of the questions covers 290 items such as politics, economics, labor, education, religion, and family.The survey was started in 1981, and Dentsu Communication Institute has participated since the second survey (2), and this is the seventh survey.

 The nine characteristics of Japan that emerged from the analysis results are as follows.
1. "While focusing on leisure rather than work, work is less important internationally"
2. "The acceptance of" homosexuality "is the second highest level after developed countries such as Europe."
3. "I feel that the degree of freedom in life is low"
4. "Trust the mass media."Getting information every day" from newspapers and TV ranks first among 48 countries. "
5. "8% feel that science and technology will bring greater opportunities to the next generation."
6. "The importance of" politics "is high, but I will not talk about it. Seeking safety from the "nation" but hating "authority" "
7. "Many people crawl between" environmental protection "and" economic growth ""
8. "The" family "is important and trustworthy, but parents have a low sense of duty for long-term care."
9. "Emphasis on" decision-making "and" imagination / creativity "for the qualities that children want to acquire"

  In Japan, there are seemingly contradictory answers and choices such as "I ask the nation for peace of mind but I hate authority" and "Many people do not know whether it is environmental protection or economic growth". There was a tendency to get rid of it everywhere.

 In addition, it is thought that the reason why parents have a low sense of duty to long-term care while valuing "family" in Japanese society is that long-term care services are widespread, but it is Japan whether such a social system can be maintained. It can be said that it is one of the major issues of.On the other hand, as a property that we want children who will lead the next generation to acquire, we want to prioritize post-industrial social values ​​such as creativity over traditional living values ​​such as diligence or industrial values. I got a glimpse of sex.

 In this study, a dataset was constructed jointly by the World Values ​​Survey (WVS) and the European Values ​​Study (EVS), and was conducted from 2017 to 2021.Doshisha University and Dentsu Communication Institute conducted an international comparative analysis of 2020 countries whose tabulation was completed as of September 9, and derived nine characteristics of Japan.Since the questionnaires are not completely the same for WVS and EVS, and the number of responding countries differs depending on the question, in this release, questions that can be aggregated in 77 to 9 countries are analyzed in a ranking format.

Reference: [Doshisha University] Doshisha University and Dentsu Communication Institute announce "9 characteristics of Japan" that emerged from the "World Values ​​Survey" analysis

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