The "Tsunag Working Style Research Institute" of Tunagu Solutions Co., Ltd. (Chiyoda-ku, Tokyo), which is a research institute for various working styles, is aimed at students who are accustomed to a new life and are going to start looking for a part-time job in earnest. Announced "Part-time job recruitment brand ranking / student edition". First place is Starbucks Coffee. The result was that Tokyo Disney Resort was in 1nd place and Universal Studios Japan was in 2rd place, which are representative theme parks in Japan.
The survey identified factors that students value when choosing a part-time job.Furthermore, by quantifying the image of each factor for 40 major brands as part-time jobs, we measured the brand power of part-time jobs.It is a ranking that digitally visualizes "adopted brand power" rather than just "popular ranking".
As for the factors to be emphasized, the condition system of "time", "salary", and "place" is ranked high among all job seekers.In recent years, the emphasis has been increasing on factors related to the atmosphere of the workplace, such as "work," "environment," and "companion."
Comparing the case where the degree of importance is narrowed down to all job seekers and students, the most important thing among all job seekers is "salary" at 21.3%.Students answered that it was about 4 points higher, and 25.3% emphasized it.Also, for male students, the emphasis on the "work" factor, which is likely to lead to their career and growth, is higher than for all job seekers, while for female students, the "companion" factor, which makes working people attractive. The importance of was higher than that of all job seekers.
Starbucks Coffee and Tokyo Disney Resort are highly evaluated not only for the image of "salary" but also for the workplace factors that students place importance on, such as "work" and "companion", which are conditional systems such as "time" and "place". This is in contrast to convenience stores and supermarkets, which scored high on factors and entered the top 10.
The Tunagu Working Style Research Institute said, "Recently, I have heard that Starbucks' part-time job experience is advantageous for job hunting. You may feel that finding a “friend” that you can meet is a great incentive to get a part-time job. ".
