According to a survey by Associate Professor Tsuyoshi Okuhara of the University of Tokyo Hospital, the call for refraining from going out to prevent the spread of the new coronavirus infection is more effective than the talks of doctors in the field than the governors and experts. ..Associate Professor Okuhara and his colleagues believe that the crisis of being unable to treat due to the collapse of medical care and the sense of mission of medical professionals have touched the hearts of the people.

 The survey was conducted in May, when the new Corona was declared a state of emergency, targeting 5 people aged 18 to 69 who were registered on the monitor of the research company.Participants were randomly divided into five groups: (1,980) Governor (5) Experts (3) On-site doctors (6) Patients (XNUMX) Read messages from residents. The average value was calculated by asking them to answer in XNUMX steps from "Never do" to "Absolutely".

 According to the report, among 13 participants in 1,247 prefectures designated as special caution areas, it was found that the voice of doctors in the field communicating the mission of medical staff is more effective in encouraging refraining from going out than other messages. ..This tendency did not change in the national data including those other than the special caution area.

 While the messages of the governor and experts give knowledge and instructions mainly to human reason, the voices of doctors in the field are human emotions due to the sense of crisis about the collapse of medical care and the sense of mission as a medical worker. Is appealing to.Associate Professor Okuhara and his colleagues suspect that emotionally appealing information will be deeply memorable and encourage action.

Paper information:[Patient Education and Counseling] Examining persuasive message type to encourage staying at home during the COVID-19 pandemic and social lockdown: A randomized controlled study in Japan

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