We are now accepting applications for the Student Advertisement Creative Awards again this year.
In 2023, three companies, All Nippon Airways Co., Ltd. (ANA), Morisawa Co., Ltd., and Too/COPIC Co., Ltd., provided the challenges.I look forward to your fresh ideas and expressions.Also, in this era, please have a connection with society.
We are looking forward to your application.
It's hard to see the advertisement.Even if I have feelings, it is hard to reach.
Think about when you give something to someone you care about.Do you know who you are giving to?
Even if the wrapping paper of the gift is beautiful, if the contents don't match the person, yes, if you don't know the other person, the gift will end up as a selfish gift.It's the same with love letters.Even if you write only about yourself, if you don't reach the other person's feelings, you may end up in the trash.
Together with you, you are the person who thinks about the love letter from the company and how to reach it.
If you don't think about the recipient's way of thinking and image before thinking about the other person, the person giving the gift (the company providing the assignment) may also say, "No, that's not it."
There is a reason why we are "happy" and "what a good thing" when we receive it.
The company wants to convey the contents of the gift to the recipient, and if possible, to become a fan, and to have a long-lasting relationship.Recipients can trust the products of this company and feel good about them.
I want to be in that kind of relationship.For that reason, try to grasp the essence, not just the appearance, and then think about the expression.