What do students place importance on when choosing a university?In the streets, I hear discourses such as "a university with a high deviation value = a university that is considered to be a good university and is selected based on the deviation value", but from the perspective of the examinees, it is not very realistic.Private universities have traditionally been highly interested in the university selection criteria of examinees, and have developed various marketing strategies to work on the university selection process of examinees, but recently, national and public universities have also been interested in such examinees. There is growing interest in awareness and trends.This time, we will consider the university selection criteria for examinees based on the survey results released by the Ministry of Education, Culture, Sports, Science and Technology in August.
The Kawaijuku survey emphasizes "faculties / departments / majors", and what are the results of the Ministry of Education, Culture, Sports, Science and Technology survey?
According to Kawaijuku's university entrance examination information site Kei-Net's e-mail magazine "Success Mail" (delivered on May 2021, 5), when I asked Kawaijuku OB / OG about how to decide which university to choose, the following results were obtained. It is said that it was obtained.
What was the most important factor in deciding on the university of your choice? (From the questionnaire for longest year students)
1. 20.Established faculties / departments / majors ... XNUMX%
2.Entrance exam difficulty ... 18%
3. 17.University name recognition ... XNUMX%
Four.Local ... 4%
Five.Entrance exam subjects / questioning tendency ... 5%
6.Research content ... 5%
7. 5.Curriculum ... XNUMX%
8.Employment record ... 4%
9.Qualifications / licenses ... 4%
Ten.Student atmosphere ... 10%
Looking at this, although the influence of the entrance examination difficulty (deviation value) is strongly seen, it can be seen that the university is selected with an emphasis on the content of study after admission, such as the faculty, department, and major.I think it's a very good reason.However, you can also see that there is a high level of interest in information that covers various fields other than learning, such as university name recognition, location conditions, and employment performance.As a result, it can be seen that the examinees are selecting a university by integrating information that spans multiple fields.
By the way, the "8th Longitudinal Survey of Births in the 10st Century" published by the Ministry of Education, Culture, Sports, Science and Technology on August 19 also asks the reason for choosing a school.The aggregates are also published by gender, and the results are as follows.
Why did you choose the school you are currently attending? (Multiple answers)
<Men>
1. 39.1.I was about to pass ... XNUMX%
2.Because it is related to the job I want to get in the future ... 34.8%
3. 25.3.Because it's close to home and easy to go to ... XNUMX%
Four.I was interested in the content of the lesson, such as taking a unique approach ... 4%
Five.Because it is advantageous for employment after graduation ... 5%
<Women>
1.Because it is related to the job I want to get in the future ... 49.0%
Four.I was interested in the content of the lesson, such as taking a unique approach ... 2%
3. 34.9.I was about to pass ... XNUMX%
Four.The atmosphere of the school was good ... 4%
5. 27.3.Because it's close to home and easy to go to ... XNUMX%
Looking at the answer in the first place, the difference between boys and girls is conspicuous, so I think that many of you know it because it was published in some newspapers.Looking at this, it may seem that boys are overly aware of the difficulty of entrance exams, but it is thought that the time of the survey has a large effect.The survey period for this survey is February-April and July-September 1.In other words, the grades surveyed are the grades that took the 2020 entrance exam, which is the year before the 2 entrance exam, which is the first year of high school connection reform.In order to avoid confusion due to entrance examination reform, it is the entrance examination year in which many examinees have selected a safer and more reliable examination school.It can be said that boys are not always oriented toward deviation values, and it can be said that these factors in the examination environment have had an effect (although other surveys show a similar tendency in other years ...).
On the other hand, girls' responses emphasize a good school atmosphere, a trend often seen in other surveys to date.The results of this 21st Century Birth Longitudinal Survey are cross-tabulated by the destinations of junior colleges, colleges of technology, vocational schools and various schools in addition to those who go on to university. "Because the atmosphere of the school was good" always came in second place.It can be said that it is an important matter in marketing strategy.
Ministry of Education, Culture, Sports, Science and Technology 21st Century Longitudinal Survey of Births (13 Births) 19th Survey
https://www.mext.go.jp/b_menu/toukei/chousa08/21seiki/kekka/mext_01640.html
