"University Brand Image Survey" is a brand for universities and current students, such as "contribution to local industry", "enrichment of research facilities", "language ability" of students, and "high communication ability". Image 49 items are measured, "university brand power (deviation value)" is calculated and ranked. This time, which is the 10th year, 9 universities (excluding medical colleges, physical education colleges, junior colleges, etc.) in 455 regions nationwide are targeted, and the answers are business people in each region, parents with children of junior high school and above, and education related. I asked a worker.

　In the [Metropolitan area] targeting 120 schools in Tokyo, Saitama, Chiba, and Kanagawa, the University of Tokyo (1 points) ranked first, Keio University (87.5 points) ranked second, and third in the "university brand power". Waseda University (2 points).The highest point compared to the previous time was Tokyo Foreign Language University, which increased by 82.0 points, and won first place in four items such as "having a vision as an educational institution" and "high communication ability".In addition, due to the influence of the track and field club that was active in the Hakone Ekiden, Aoyama Gakuin University ranked first in the "currently attracting attention, season" item.

　In [Kinki (66 schools)], 1st place is Kyoto University, 2nd place is Osaka University, and 3rd place is Doshisha University. Kinki University won the first place for three consecutive years in the item "It's the season that is attracting attention now".The acquisition rate increased with each passing year, and this time it exceeded 3%.

　In [Hokuriku / Tokai (65 schools)], Nagoya University is ranked first, Kanazawa University is ranked second, and Chukyo University and Nanzan University are ranked third.Chukyo University is ranked first in the rate of increase from the previous time.Kanazawa Institute of Technology moved up from 1th place in the previous "university brand power" to 2th place, the highest ever, and 3rd place in the rate of increase.

　In [China / Shikoku (59 schools)], 1st place is Okayama University, 2nd place is Hiroshima University, and 3rd place is Ehime University.Okayama University, which won the first place for the first time since the start of the survey, also ranked first in the rate of increase.

The top three "university brand power" in other regions are as follows.
・ [Hokkaido (13 schools)] Hokkaido University, Otaru University of Commerce, Muroran Institute of Technology
・ [Tohoku (38 schools)] Tohoku University, Yamagata University, Tohoku Fukushi University
・ [Kita Kanto (19 schools)] University of Tsukuba, Ibaraki University, Utsunomiya University
・ [Koshinetsu (22 schools)] Shinshu University, Niigata University, Yamanashi Gakuin University
・ [Kyushu / Okinawa / Yamaguchi (55 schools)] Kyushu University, Fukuoka University, Kumamoto University

Reference: [Nikkei BP Consulting Co., Ltd.] The top three university brand powers are the University of Tokyo, Keio University, Waseda University, and Aoyama Gakuin University.