Kinjo Gakuin University (Nagoya City, Aichi Prefecture) and TSUTAYA Co., Ltd. (Shibuya Ward, Tokyo) will open the "Kusamura BOOKS" Shinmoriyama store on April 2018, 4. We have signed an agreement on industry-academia collaboration activities to contribute to the development of the local community through our activities.Both parties will collaborate in regional promotion activities and marketing research activities in bookstores and food and beverage sales businesses.
Kinjo Gakuin University and Kusora BOOKS have been working together since 2017 by holding a marketing / advertising project production poster exhibition at Kusora BOOKS in collaboration with the classes and seminars taught by Professor Masahiro Kuromoto of the Department of International Informatics, Faculty of International Informatics. I went to.
Taking these activities as an opportunity, we decided to plan and manage together in the event and product development to be held in the region in 2018, and reached an agreement with the aim of deepening the activities rooted in the region through cultural activities. rice field.
On April 2018, 4, as the first step of industry-academia collaboration, the "Advertising Study Group", in which Professor Kuromoto works as an advisor, plans a dance and music festival.As a proposal for a new way of spending time in a bookstore space that incorporates the student's perspective, "Kusaso FUN SUNDAYS" was held at the Kusora BOOKS Shinmoriyama store.
In addition, on April 4th the next day, we invited Tina Tamashiro, a model of the women's magazine "ViVi" (Kodansha), who is active as an actress under the title of "30 SUPER UPSTAIRS FEAT.TINA TAMASHIRO".The event was planned and managed by students, and appeared in a mini fashion show and talk show with Tina Tamashiro.
Kinjo Gakuin University and Kusora BOOKS will continue to actively engage in industry-academia collaboration activities, aiming to revitalize the region through new bookstore experiences with discoveries and encounters, and cultural projects created by students and bookstores.
