Rikkyo University (Toyoshima-ku, Tokyo) Neomarketing Co., Ltd. (Tokyo), where third-year students of the Faculty of Business Administration who took the spring semester course "e-Business & Marketing" (Lecturer Atsushi Oshima) provide comprehensive marketing support. Conducted a survey in collaboration with Shibuya Ward).In order to quickly grasp the trends in the world, we conducted a questionnaire survey and analysis on the theme of "matching apps" for unmarried men and women between the ages of 3 and 20.
The survey method is a WEB questionnaire method using the system of the questionnaire site "Eye Research" operated by Neo Marketing Co., Ltd.The survey period is 2018 days from July 7th to 12th, 17, and unmarried men and women who currently want a lover on registered monitors aged 6 to 20 years old, people who own smartphones and are aware of matching apps Target (valid responses: 39).
As a result of the survey, it was found that 21.5% of the respondents "have / have used the matching app", that is, about 20 in 30 people in their 5s and 1s use it.Less than 1% of the respondents thought that it was not good for the spread of online encounters.However, it was also found that 69.3% of the respondents were psychologically reluctant to use it.
Furthermore, regarding the impressions of people of the same sex who are using the matching app, "the impression is not particularly different from the real world" was the most common at 25.9%, "ideal seems to be high" was 20.8%, and "there was action". Yes, ”followed 17.5%.On the other hand, the survey also revealed that females are more likely than males to think that they are "disloyal to love (25.8%)" toward the opposite sex (male) who is using the matching app. ..
Students who participated in the survey commented, "Overall, I felt that the industry was in transition."In order for matching apps and similar services to become widespread in the future, it is necessary to reconsider what is the problem and what makes users feel resistance.
Regarding participating in the survey, "It was a good experience to be involved in everything from questionnaire creation to press releases. I used this experience as a recipient of a large amount of information sent from the media, and used it for information selection and analysis. I want to. "
