The Entertainment Business Course, Department of Representation and Culture, Faculty of Representation, Taisho University, is conducting joint research with NTT Data Institute of Management Consulting, Inc. on PR measures for improving Japan's airport international strength in an online class from May 2020. ..Looking ahead to the After Corona and the Tokyo Olympics, we aim to further foster the value of the airport, which is the gateway to the country, and to cultivate the motivation of the younger generation to take on the revitalization of the economy on their own.
Currently, in Japan, the problem of information vulnerable foreigners and various discrimination problems triggered by the pandemic of the new coronavirus infection are becoming apparent.Based on this, Taisho University and NTT Data Institute of Management Consulting will work together to eliminate and raise awareness of information gaps and discrimination among foreigners from the perspective of the younger generation at airports used by 95% of foreigners traveling to and from Japan. Work on.At the same time, we will discover the attractiveness of the domestic region through awareness surveys of university students in Japan and overseas, devise a PR method that can appeal to the younger generation in foreign countries at a high price, and consider deploying it to airports.
Specifically, we exchange opinions online with Western university students in order to study international collaboration and value co-creation methods, and NTT Data Institute of Management Consulting specializes in the current state and future of airport operations. Provide knowledge to students.By receiving support from a professional standpoint and conducting industry-academia collaboration in this way, we will derive three-dimensional learning that connects the real world and students.
NTT Data Institute of Management Consulting serves as the secretariat of the Airport Security Future Vision Study Group, which has published recommendations on the "2030 Airport Security and Operation Strategy," and as the first step, "Ultra-high-definition displays at airports" We are working on the concept of planning and proof of "multipurpose utilization".Through this joint research, it will create synergistic effects with the project and will continue to work with students to contribute to society regarding the elimination and enlightenment of foreigners' information gaps and discrimination at airports.
