Nishogakusha University and Macromill, Inc. have released a report on "Fact-finding Survey on Food Purchasing in Japan-Focusing on Trends in the Retort Curry Market Growing Due to the Severe Acute Respiratory Syndrome".This is the analysis result of the research conducted in the course "Management Practice B" by the industry-academia collaboration between Macromill, Inc., which is in charge of Associate Professor Ryushi Kogu of Nishogakusha University.
In this course, which was held from May to July 2020, with the cooperation of House Foods Group, we conducted an online PBL class to think about the domestic retort curry market and corporate issues.As part of this, we conducted an Internet survey of Macromill monitors regarding consumer purchasing behavior and eating conditions for retort curry, as well as product evaluations and requests.
As a result of the survey, the purchase rate of "retort curry" within one year was 1% overall, and the purchase rate was the highest for "house foods".In addition, the majority of purchasing channels were "supermarkets" regardless of age or region.When purchasing, the top three factors were "price," "taste of your choice," and "spicyness," with particularly high results.The survey data was actually used in the course as empirical material for examining future market and corporate directions.
