To approach a diversifying user base
The roadside station "Fruit Park Ashigakubo" is visited by 40 to 50 tourists annually.This is much higher than the average annual number of users of roadside stations around the country, which is 35.8.Regarding this, Professor Horiki said, "Since" Fruit Tree Park Ashigakubo "is located at the entrance of Chichibu / Nagatoro and is adjacent to Ashigakubo Station on the Seibu Railway Chichibu Line in addition to the national highway, use both means of transportation. Also, Yokose-cho was the setting for the animated movie "My heart wants to cry" released in 2015, so young people visit for the purpose of pilgrimage to the sacred place of the work. It is also a feature that the user base is diversifying. "
At the Horiki seminar, we set three themes according to the characteristics of the users and examined what kind of efforts could be made for each.
The first is the theme of "how to meet the needs of visitors for gourmet purposes."Examinations were made to meet the needs of Yokoze Town's unique ingredients and dishes, seasonal flavors, and food safety, and to increase the number of purchases at Michi-no-Eki. "The student suggested that we provide a guide called" How to eat delicious Ashigakubo "in the form of cards and booklets. How to cook fresh ingredients from Yokoze Town is delicious. In addition, we will introduce it along with recipes recommended by mothers. In addition, although grapes are a specialty in Yokoze Town, we also provide a guide called "How to choose your favorite grapes" that introduces the characteristics of each variety and the season. I also came up with a plan to try it. "(Professor Horiki)
The second theme is how to get people for pilgrimage to the sacred place of the movie "The Anthem of the Heart" mentioned above to visit the roadside station.It was considered to hold music festivals at roadside stations in various parts of the Chichibu area. "Eggs are an important character in'The Anthem of the Heart.', But there is also an idea that each store in Yokoze Town can offer various specialty dishes using delicious special eggs from Chichibu. I hope that these specialties will make you interested not only in the movie but also in Yokoze Town itself. "(Professor Horiki) And the third theme is" Let's go there again. " Creating an opportunity to receive it. At the time of checkout at the cash register of "Fruit Park Ashigakubo", the idea was to distribute a "Come again!" Card that conveys gratitude and introduces recommendations for the next season.In addition, we have established the "Ashigakubo Fan Club" and are considering disseminating information through e-mail newsletters and websites, and planning premium events exclusively for members.
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