Japan's only university analysis using big data
When selecting a desired school from about XNUMX universities nationwide, the general index will be university data released by major prep schools and Benesse Corporation.As a matter of course, many examinees search for a university that suits their academic ability from the grade data (deviation value) of the mock examinees.
On the other hand, the atmosphere and image of the university, which cannot be seen only by the deviation value, was limited to the image that I had and the advice from the school teachers and parents.At first glance, the advice of older people who have taken college entrance exams seems convincing.However, it is difficult to grasp all the trends of universities that are changing every year.
Search data on the Internet is effective there.
What kind of language is the university actually searched for in Japan?Unraveling this reveals how students and educators nationwide evaluate universities.In this analysis, we used cutting-edge overseas tools to investigate Google's search data with an accuracy that ordinary web personnel cannot.
It is easy to think that Doshisha University and Meiji University, which have similar deviation range analyzed this time, usually choose either one depending on their proximity to the local area, but the data analysis results show completely different selection criteria. It became.If you look at these, the way of thinking about choosing a university that focuses on deviation values should change.
(Inoue)
Inoue Meng (Tsutomu Inoue)
Completed Master of Business Administration (MBA) from Hult International Business School in 2012.Specializing in data analysis, he is engaged in brand power analysis for automobile manufacturers and beverage manufacturers in collaboration with a UK consulting firm.Currently, he consults on media strategies for major telecommunications companies and university public relations.