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2016/6/7

Issues and solutions in the effectiveness of active learning (Part XNUMX)

How to choose an active learning theme

Takafumi Sakata

XNUMX. XNUMX.The problem of subject and theme selection in active learning

As I mentioned in my manuscript, the author has students make product proposals and planning proposals in collaboration with companies in the seminars they usually take charge of.[1]..When I talked about this experience in some high school training, I personally had to laugh very much, but several faculty members said, "Industry-academia with companies" Collaboration is a very vulgar thing, and AL should teach students on more advanced (noble, academic and academic) themes. "

The author's view on such an indication is that "AL is good if there is a mechanism that allows the student to overcome his (female)'s own problems without choosing the subject or theme."Of course, because I specialize in marketing and commerce, there are circumstances in which industry-academia collaboration with companies is taken.However, my stance is that there is no scholarship in academics, and it should not matter whether it is a science course, a liberal arts course, a major course, or a peripheral course.

For example, there is a sales promotion project that the students of the seminar I am in charge of have proposed to the Chunichi Dragons for about half a year.This is examined under the theme of how to make young people of the same generation of students go to the stadium or watch baseball games on TV while young people are moving away from professional baseball in recent years. Was to be piled up.

Source: Chunichi Dragons homepage

Photo XNUMX Dragons Water Source: Chunichi Dragons Homepage

Students, of course, have a sense of youth because they are young.However, the reality is that it is very unclear which of these feelings is peculiar to young people and which is common to men and women of all ages.Under such circumstances, we repeated the brain storming of "what kind of behaviors are peculiar to young people" and extracted the behaviors peculiar to young people that lead to attracting customers to the stadium. By going through the process of embodying what is feasible, in the end, "A QR code is attached to the PET bottled beverages that young people buy on a daily basis, and by using it, information on teams and athletes can be obtained. How about doing it? "The proposal was actually put to good use in "Dragon's Water," which has been available at retail stores in the Chubu region since March 2016, 15 (Photos XNUMX and XNUMX).

dragons_qr

Photo XNUMX QR code given by the student's suggestion

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Takafumi Sakata

Professor, Faculty of Policy Studies, Chukyo University, Ph.D. (Commerce), Chairman of the Active Learning Promotion Subcommittee, Chukyo University Education Promotion Center Committee.Part-time lecturer at Nagoya University, Nagoya City University, and Kinjo Gakuin University.His main specialty is marketing strategy theory, distribution theory, and product planning theory, and he has a good reputation for lectures and training that emphasizes "interesting", "easy to understand", and "usefulness".Recent publications include "Marketing Design from XNUMX" (co-edited by Sugakusha) and "Product Planning from XNUMX" (co-authored by Sugakusha).In recent years, he has expanded the field of activities, such as presiding over a cross-industry exchange study session that gathers young business people in Nagoya.For details, please visit the seminar website (http://www.sakataseminar.jp/).