Shibaura Institute of Technology has signed a public relations advisory contract with Yohei Harada, a marketing analyst who is a leading researcher in youth research. As a "Gen Z Mirai-zukuri Project," Mr. Harada will support public relations activities by giving advice and suggestions for improving the image in the science and engineering field, promoting diversity, and increasing the ratio of female students.
Gen Z (young generation born in the late 1990s to early 2000s) is a genuine digital native generation whose digital devices have existed in our daily lives since we were born.
While the need to develop and secure Japanese science and engineering human resources and promote the advancement of women into the science and engineering field is being called for, "Gen Z", who tends to have different values from previous generations, will be in the future. It is expected to play a central role in this and create future trends.Marketing strategies for Gen Z are also very important in branding for universities and academic / research fields.
Shibaura Institute of Technology welcomes Mr. Harada as a public relations advisor to promote diversity in the science and engineering field and eliminate gender gap bias. Work to understand and consider more effective public relations strategies.
Mr. Harada said, "Currently, young people under the age of 26 are called" Generation Z. " It is a new generation that has a smartphone from the first one and masters multiple SNS, and there are many celebrities such as Shohei Ohtani, Rui Hachimura, Naomi Osaka and other world-class superstars.As they are far beyond the framework of Japan, Shibaura Institute of Technology will be reborn as a "university that creates the Z generation that creates Mirai", far beyond the framework of "university of science and engineering".Please look forward to it. "
