Jobweb Co., Ltd. (Minato-ku, Tokyo), which operates the new graduate recruitment support and employment community site "Jobweb", and Legenda Corporation Co., Ltd. (Shinjuku-ku, Tokyo, hereinafter referred to as Legenda), which handles recruitment, personnel and labor support, and personnel systems. Jointly conducted an awareness and fact-finding survey on new graduate recruitment activities in 2018 on the Internet.Survey period From February 2017th to 2th, 15, we received responses from recruiters from 28 companies working on recruiting new graduates.

　Regarding the number of hiring targets, 52.7% were "almost the same as the previous year" and 33.6% were "increased from the previous year", which greatly exceeded the 8.2% "decreased from the previous year".By employee size, 2,001% of companies with more than 5 employees "increase from the previous year", and it was found that the larger the company, the higher the number of hiring targets.

　Regarding recruitment criteria, "almost the same as the previous year" was 79.1%, and "raised from the previous year" was 16.4%. Only 500% of companies with 2.1 or less employees answered that they would lower the number from the previous year, and the quality of students they want to hire is expected to remain at the same level as the previous year or higher.

　Most of the worries about new graduate recruitment plans are "population formation and informal follow-up." “Time of contact with students” 39.1% and “I don't know an effective population formation plan” 38.2% were ranked high, and the issue was when and how to gather the population.On the other hand, instead of waiting for entry, there is a tendency to shift to "aggressive recruitment" such as "visiting universities / laboratories" and "internships", where students go to meet students independently, and an early contact method that does not depend on employment media. It turned out that was incorporated.In addition, about 501% of the 2,000-5 people are worried about "measures to prevent the decline of those who have accepted the offer", and they are worried about the tendency of the offerees to flow to major companies.

　Based on the results of these surveys, the Legenda has the following views.First, in order to form a population from an early stage, a strategic approach close to marketing such as clarification of targeting, messaging of recruitment, and differentiation from competitors is required.In addition, it is estimated that there is a difference in the quantity and quality of entries at the time of the opening of the employment media in March between companies that have strategically promoted measures before March and those that have not. Companies with poor entry conditions as of March say that mobilization to the next step, the briefing session, is an opportunity to recover, and it is necessary to promote mobilization at the right timing based on student movements and trends of other companies. ..

Reference: [Legenda Corporation] 2018 New Graduate Recruiter Awareness Survey