Six third-year students from Edogawa University's Faculty of Media Communication participated in the university student awareness survey project "FUTURE 2023" sponsored by the Tokyo Advertising Association.
"FUTURE" is conducted every year by university students (3rd year students) and spends about half a year conducting the entire process from survey design to analysis and report creation, with timely cooperation from marketers from supporting member companies of the Tokyo Advertising Association, such as Hakuhodo. A historic project that involves working on. The theme of the 2023 academic year is "Changes brought about by the coronavirus pandemic." Now that campus life is almost returning to normal due to the transition of the new coronavirus to Category 2023 under the Infectious Disease Control Act in May 5, university students will He looked back on the three years (5-3) of the coronavirus pandemic and clarified how he evaluated it and what changes had occurred in his current student life.
The project includes the Ichiro Inoue Seminar (Marketing, Advertising) of the Communication Business Course, Department of Mass Communication, Faculty of Media and Communication, Edogawa University, as well as seminars on marketing and advertising at Aoyama Gakuin University, Komazawa University, Senshu University, and Chiba University of Commerce. University students participated.
According to the "FUTURE 2023" survey, university students who looked back on the three years of the coronavirus pandemic said it was "good" (3%) and "bad" (47.8%) were evenly divided. 52.2% of them are "satisfied" with their current student life after the coronavirus pandemic, with the top reasons being "more freedom (72.2%)," "no mental burden (26.2%)," and "friendship." (10.5%).
In addition, 59.3% of respondents said that the experience of the coronavirus pandemic "gave them confidence" in their future, and the top values that changed after the coronavirus pandemic were "I liked it/I was interested in it even before the coronavirus pandemic." ``I want to put my energy into something (77.0%),'' ``I want to emphasize time efficiency (75.6%),'' and ``I want to create a place for myself (75.3%).'' The survey results show that university students viewed this unique experience positively and are trying to utilize it in the future as an ``opportunity for personal growth.''
Aya Maekita (3rd year, Department of Mass Communication) from Inoue's seminar, who participated in the project, said, ``We were a large team of seminar students from five universities, and we decided on a theme over a long period of time from April to December. We conducted research, analysis, and press releases.In addition to discussion beyond the boundaries of the university, we also learned the ability to think from multiple perspectives, logically prove hypotheses, and more practical presentations. It was a very fulfilling eight months where I was able to learn a lot," he said.
