Jissen Women's University and Jissen Women's University Junior College have signed a comprehensive cooperation agreement with Tokyo Summerland Co., Ltd.
Jissen Women's University and Tokyo Summerland Co., Ltd. have jointly conducted "Research on attracting customers, increasing sales, and improving customer satisfaction in all seasons of Tokyo Summerland", and the current issues of Tokyo Summerland and the possibility of new measures. Have been considered. Based on the concept of "Kingdom of water that thrills" and the keyword "water", in collaboration with the project team of female employees, we will increase the number of customers, increase sales, and improve customer satisfaction in all seasons of Tokyo Summerland. We made the desired analysis and suggestions.Specific research themes are "Analysis of customer flow lines from a marketing perspective and proposals for renewal of facility layout", "Development of new menus for summer food and drink, analysis and proposals for store design, etc.", "Direction of spring events" Consideration and suggestions "etc.
The students visited Tokyo Summerland and other theme parks to conduct a comparative survey, and at the presentation in November 2018, each group proposed new measures and improvements from the student's perspective.
In the future, we have reached this comprehensive cooperation agreement to further develop the relationship and cooperate in various fields.After the conclusion, the two parties will deepen exchanges in the promotion of tourism and leisure in the Tama area, and promote contribution to society through education and research.
