In recent years, it is not always popular for students to support their own university in university sports, and the current situation is that only 31.4% of Aoyama Gakuin University students watch and support university sports (Aoyama). Gakuin University 2017 Survey).Against this background, Aoyama Gakuin University and Dentsu Co., Ltd. are conducting research and development on programs that foster a culture of "students supporting their own university", and are conducting research and development on "The Ivy Green Match." ) ”Starts as part of that research.We aim to foster a sense of unity among students and raise the sense of belonging to the university, and direct university sports as an event.

　Specifically, the entire venue is colored in dark green (ivy green), which is the same color as the school color of Aoyama Gakuin, such as distributing bibs to all spectators.We will create an event space comparable to NCAA (National Collegiate Athletic Association) by introducing professional-specific setup and production, and add new appeal to university sports.The first ivy green match is "Aoyama Gakuin University Athletic Association Volleyball Club (Women) VS Rikkyo University Athletic Association Women's Volleyball Club" held on April 1nd, and "Aoyama Gakuin University Athletic Association Basketball Club (Women's)" held on April 4th. In the two games of "Men's VS Meiji University Athletic Association Basketball Club (Men's)", we will set up a place to support our own university, mainly for new students immediately after enrollment.After the match, as part of the research, we plan to investigate changes in the sense of belonging to the university and changes in attitudes of students who have experienced the Ivy Green Match.

Reference: [Dentsu Inc.] Dentsu and Aoyama Gakuin University start a new university sports event "The Ivy Green Match"