On March 2021, 3, the Japan Sports Agency held the first award ceremony "Sport in Life Award" of the "Sport in Life Project" to expand the creation of sports habits in daily life.
The "Sport in Life Award" received applications from 85 organizations, and 12 organizations such as companies and local governments that made excellent efforts to expand the sports population were commended.
The grand prize was "Shibuya Dokodemo Athletic Field Project" by the general incorporated association TOKYO PLAY.Considering the entire area of Shibuya Ward as a "15 square km playground", it is an opportunity to connect people living in the same area while moving their bodies through sports and play in places where people come and go, such as roads, green roads, and parks that are familiar to people. We are promoting the production.Attempts to provide opportunities for people to connect through sports, such as renting out tools such as quoits and boccia, were highly evaluated.
Biima Co., Ltd.'s "biima sports", which won the Excellence Award, is a 21st century comprehensive kids sports school that combines the latest sports science and early childhood education theory.We have jointly developed a program with Waseda University professors to scientifically enhance "basic motor skills," "non-cognitive skills," and "self-affirmation skills," and provide services to 150 school buildings nationwide, targeting 3 to 11 years old.We are aiming to further expand services by strengthening cooperation with companies, local governments, and educational institutions nationwide.
In addition, "Fujisawa Plus Ten" in Fujisawa City, Kanagawa Prefecture, has been working with Keio University and Fujisawa City Health and Medical Foundation since 2013 as an active guide for the Ministry of Health, Labor and Welfare "Plus Ten (Let's move the body 10 minutes more than now)". Fujisawa citizens' whole physical activity promotion project that we are working on based on.As a result of collaborating with related organizations to provide information through various media, create educational opportunities such as lectures and events, and work on community formation promotion measures centered on group movements, physical activity of the elderly, which was the main target five years later. It led to an increase in time.
In order to create opportunities for more people to participate in sports and aim to realize Sport in Life, the Japan Sports Agency will continue to promote Sport in Life initiatives to society widely through HP and SNS in the new fiscal year. Disseminate and promote.
